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Develop Advanced Menu Selling Competency
Jim Ziegler, the Alpha Dawg has dedicated many hours to completely rewriting and modernizing his famous F&I Mastermind Textbook. This is the 18th rewrite since Jim wrote the original in 2005. The Very Best F&I Textbook ever written … period!
Ziegler’s first F&I Workbook Manual was written in 1986 and he probably edited and rewrote that edition at least a dozen times as the business changed.
Then he developed the textbook in 2005, WELL, this book is a complete rewrite, it is 190 pages of text, with NO Fill-In-The-Blanks. It is Not a Workbook; it is a Textbook.
Be prepared for hundreds of High-Powered Word Tracts and Ziegler Custom Closes that nobody else is teaching. It is the best comprehensive “How To Book” on the subject ever written for “Real World Results”.
No matter what Your level of experience or expertise, You will learn how to maximize unit sales from the sales of Finance and Leasing options while maximizing profitability. Completely Ethical, Customer-Friendly and Legally Compliant.
- Learn consultant sales counseling methods to best assist customers in selecting suitable finance packages, lease programs and aftermarket products.
- Develop full-disclosure skills for selling Parts and Labor Agreements, (Vehicle Service Contracts), with high penetration and high profitability while reducing cancellations and charge backs.
- GAP, Environmental Packages, Tire and Wheel Protection, Special Finance tips and techniques, Lost Key Fob Replacement, and Window Etch; Ziegler has ‘Closes and Word Tracts’ with his trademark, ‘Persuasion and Finesse’ techniques. His Menu philosophy is smooth and non-stressful.
- Learn how to manage and motivate the sales force to ensure that the F&I/Leasing Manager receives a Quality Introduction to every customer turnover at the point-of-sale. Learn professional benefit-driven, high-profitability word-tracts.
- Improve sales skills and learn proven professional techniques to improve product sales and profitability.
- Learn full disclosure procedures designed to create a pleasant, positive and stress-free buying experience for the customer while still maximizing profit.
- Learn methods to effectively sell the advantages and benefits of selecting your dealership’s financial packages.
This book is the Classroom Text Jim uses to teach his highly-acclaimed Samurai F&I School. Jim will tell you the biggest thing you can expect is for your numbers to go up, your product sales to increase and your charge-backs to lessen.
Ziegler is the best there is, ever was, and maybe the best there ever will be. Learn from the guy that wrote the book and can really do what he’s teaching. #AlphaDawg