Saying Goodbye to the Godfather

February 2, 2021 The Alpha Dawg

Saying Goodbye to the Godfather

I’ve heard people say he was a legend, the ‘Godfather of Automotive Digital Marketing,’ and a pioneer in modern BDCs. Yes, he was all of that and more, but to me, Ralph Paglia (pictured) was my friend.

It was one of those names, like Cher or Nixon. When someone in the car business said, “Ralph,” nobody ever asked, “Which one?”

I’ve heard people say he was a legend, the ‘Godfather of automotive digital marketing,’ and a pioneer in modern BDCs. Yes, he was all of that and more, but to me, Ralph Paglia was my friend.

We all go through life taking some people for granted as if they’ll always be there; until they aren’t. Ralph was always there, just a phone call away for anyone and everyone, and then, on December 21, the news spread throughout the industry like wildfire. Ralph Paglia had died from complications of COVID-19.

Thousands of people joined in the online tributes, and there were so many testimonials from people, stories about Ralph’s generosity and kindness. He was always there if you needed help or expert advice, and he never charged enough if he even charged you at all. Ralph Paglia was all about giving back to an industry he loved.

Read the whole article on Digital Dealer here.