ALPHA DAWG BLOG

THE OFFICIAL BLOG OF
JIM ZIEGLER, THE ALPHA DAWG

ALPHA DAWG BLOG

THE OFFICIAL BLOG OF JIM ZIEGLER, THE ALPHA DAWG

THE INCREDIBLE RESULTS OF DIRECT MAIL MARKETING IN SYNERGY WITH SOCIAL MEDIA AND TECHNOLOGY MARKETING

In this powerful video interview, Jim Ziegler, The #AlphaDawg, makes an unscheduled, unscripted, impromptu phone call to his friend, David Villa, at Imperial Press Direct in Tampa.

The problem that started the ball rolling is that so many Car Dealers were asking Jim about Direct Mail Marketing for their dealerships. Some dealers are getting really unbelievable great results with mail, while others are not seeing the benefit. What’s the difference?

Jim says, “Frankly, I have little to no expertise on the subject BUT, I do know somebody that does.”

David’s company specializes in Direct Mail Marketing married to technology and Social Media to give the dealers a total synergistic approach to reaching their customers on multiple channels. David and Jim hopped on a Facebook Live Broadcast with no preparation or pre-discussion of topic. This is totally ad-lib. CALL DAVID AT (813) 463-4044

This broadcast is Golden. There is so much more today than just mail by itself. Listen to Jim and David as they discuss blending layers of technology, email, social media and dealer data into soup to deliver customers to the BDC/CRM.

Imperial Press is the Gold Standard of Direct Mail marketing. Their clients are some of the most successful Dealers and Dealer Groups in our industry.

David is waiting for your phone calls for questions and demos, if you’d like. CALL DAVID AT (813) 463-4044.

Bound to Fail

They tell us vehicle subscription programs are the next wave of the future — that they are going to round up all those millennials and lead them into dealerships. Volvo, Cadillac, Lincoln, and Hyundai think so, and virtually every other manufacturer is getting set to follow their lead.

But lurking in the background are the usual suspects plotting new ways to disrupt the traditional car sales model.

So let me go on record today — while the hysteria is still fresh — and say subscription services will crash and burn within the next couple of years. Things will start out nicely, with manufacturers throwing crazy amounts of money at these programs. But then, just as they start to gain momentum, the entire mess will come crashing down under its own weight.

Read the whole article here on F&I and Showroom.

Internet Battle Plan XXIV, MOTOWN MAGIC

Internet Battle Plan XXIV, MOTOWN MAGIC IS CONTRACTED AND SET… We are on at Greektown Hotel and Casino in Detroit, August 7th and 8th! Register now: www.internetbattleplan.com

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Jim and Debbie Ziegler are proud to announce we’re bringing it back to Detroit… August 7th and 8th at the Greektown Hotel and Casino
www.InternetBattlePlan.com

THIS IS the most exciting content rich conference in the automotive retailing universe. 20 top industry experts on stage over two days, including Jim Ziegler performing his acclaimed presentation…

“20 Things I’d Change If I Bought Your Dealership”

NEW EXCITING SPEAKERS AND FRESH CONTENT…

It was a painful revelation for the Alpha Dawg when I realized almost every conference was putting the same speakers on stage over and over again.

SO, Debbie and the Dawg are putting some really new exciting people into the mix, as well as returning experts with all new presentations, techniques, technology solutions and and usable content.

NO BREAKOUT SESSIONS OR CIRCUS SIDESHOWS

One session at a time, all in the same big room. Every attendee will see and hear every speaker and get all of the information.

www.InternetBattlePlan.com

NO PANEL SESSIONS
NO INANE CONTESTS
NO IRRELEVANT SESSIONS
NO MOTIVATIONAL SPEAKERS, ONLY CAR BUSINESS TOPICS

REDUCED ADMISSION CALL JIM (352) 775-2174

1000’s of people have attended Internet Battle Plan events for $995 and even $1500 a ticket. We wanted it to be more affordable to everyone.

SO WE REDUCED THE PRICE…. Tickets for this conference, only$695 per person

AND, as always… Dealer Principals and General Managers attend FREE.

JUST CALL JIM AND RESERVE YOUR DEALER/GM VIP PASS. (352) 775 – 2174

This Conference will greatly improve your numbers in all categories.

20 Things a GM Must Do Every Week

M-GettyImages-628110734-1A professional juggler once told me that the only way to learn to juggle six balls at the same time is to try to juggle seven. In today’s retail environment, the position of general manager requires specialized expertise and diversity of knowledge. It is not uncommon for a qualified GM to command an annual income north of $500,000 and into the seven digits; they can virtually write their own pay plan.

I know what you’re thinking right now: “What in the hell is Ziegler smoking?” You know plenty of general managers who make good money, but not that kind of money. The truth is that most GMs are not executives. They are glorified general sales managers. Are you among them?

There is a reason some of the large public companies struggle with acquisitions of new dealerships and expansion of their brands: There is a huge shortage of executive general managers who can successfully run a large-volume dealership or dealership group.

Executive GMs understand how to run a complex organization. Sales ability is a minor qualification. They possess finely tuned organizational and productivity skills. They have advertising and marketing acumen. They have learned how to focus and multitask while dealing with unexpected and disruptive issues. It’s an intense position for an intense person who performs well under stress.

After 42 years in the car business as a top-performing salesman, executive manager, consultant and trainer, I have earned my reputation for helping dealers and GMs graduate to the big numbers. I know what it takes because I’ve seen it and done it. I know there are at least 20 things every GM must do every week to earn their title and perform at a high level.

So, for the next minutes, let’s pretend I’m the new GM at your store. Here’s what I would do.

Read the whole article here on AutoDealerMonthly.

 

FIGURES LIE WHEN LIARS FIGURE

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 

I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of “Attribution” and “Influence”.

“Attribution and Influence” are the new age ‘Buzzwords’ of deception some vendors are using to try to act as if they are still relevant and justify their outrageous unjustified prices for selling air to technologically challenged dealers.

Is “Attribution” real science or is it “Fake News”? The answer is YES and NO.

Read the whole article here on dealerELITE.

 

IBP 23 – Teach at the Beach III – a Winter Conference, Feb 12th-13th 2018

Jim and DebbieJim and Debbie Ziegler are proud to announce we’re bringing it back to the Beach in February… February 12th-13th at the Marriott Suites, Sand Key, in Clearwater Beach, Florida.

NEW BLOOD…
*******************************
It was a painful revelation for the Dawg when I realized almost every conference was putting the same speakers on stage over and over again. NOT, that these people aren’t talented and they do have a lot to offer, they’re friends of mine, BUT, how many times do you want to watch the same ole movie over and over again. Some of these conferences are starting to look like the movie “Groundhog Day”. It’s a great movie, but we’ve seen it.

SO, Debbie and the Dawg are putting some really new exciting people into the Mix that you haven’t seen at other conferences, or at least they’re NOT over-exposed.

Internet Battle Plan XXIII (23) is going to be spectacular with a lot of great technology sales and marketing session, internet, website conversion… and the new king of Facebook Ads teaching how to fill the sales funnel until that sucker overflows with qualified buyers. We’ve got phone skills experts, video sales and marketing experts on stage and at the back of the room. The Dawg and some of his friends will absolutely be back with new material you’ve never heard before BUT there are a lot of new fresh faces, concepts, processes and ideas you will be amazed.

NO BREAKOUT SESSIONS
**********************************
One session at a time, all in the same big room. Every attendee will see and hear every speaker and get all of the information. You don’t have to choose which session you want to attend and miss another one that was probably better. Did you ever go to a conference that had 20 sessions happening at the same time and you were made the worst possible choice wishing you were in one of the other rooms?

REDUCED ADMISSION
*********************************
1000’s of people have attended Internet Battle Plan events for $995 and even $1500 a ticket. We want to over flow the room, so here’s the deal Tickets will be $595 per person to attend and Dealer Principals and General Managers attend FREE.

COCKTAIL RECEPTION
**********************************
On the first night, February 12th, we’re having an out door cocktail reception (Weather permitting, this is Florida, not Minnesota) with food and bar, and entertainment by The Dawg’s favorite Central Florida local band, “The Band 4Play” Not just music, but these guys will bring fun and energy to the party..

THERE YOU HAVE IT
**********************************
New exciting speakers with new high content and profitable ideas, High energy and great venue. (We have a special rate at the hotel) Live Band Cocktail Reception with The Dawg’s favorite band, you’ll get to hear all the speakers and the price is greatly reduced to make it more affordable for your company to pay.

WEBSITES WILL BE UP THIS WEEK FOR ENROLLMENT #AlphaDawg andDebbie Ziegler

Please help my friend

218026_1999461427895_7745008_nDear Friend in Automotive:

I am writing this letter to appeal to my friends in automotive to HELP my friend Ariel Velazquez.

Ariel is an extremely competent Car Guy with skills in every aspect of our business. Ariel lives in Puerto Rico and his life has been devastated by Hurricane Irma. He is fluent in conversational English and very well educated. PLEASE read his resume and see if there’s a place in your organization to employ him.

He is a family man with high integrity. His sister in law reached out to me and here is her information, she can contact Ariel…..

Here is the message she sent to me…

I am trying to help my brother in law Ariel Velazquez find a job at a car dealership as that is his preference and experience. As you know, Puerto Rico was hit with a hurricane that devastated the island. His family is looking to move to the states due to not knowing when the island will be back to normal. If you know of any possible opportunities please call me at (317) 212-5464 or at (787) 464-6561. His phone number is (787) 632-5171 but the phone service is still down.

Respectfully,

Ana P Mitzelfelt, MBA
Supervisory Accountant/DoS Liaison
Security Cooperation Accounting/
Foreign Military Sales
Defense Finance & Acctg Service
8899 E. 56th Street
Indianapolis, IN 46249
Commercial: (317)212-5464
DSN: 699-5464
Fax: (317)212-1444

Thanks for anything you can offer, Ariel is free to relocate anywhere in the States. YOU are appreciated, Jim Ziegler #AlphaDawg

HERE IS HIS RESUME’

909 Barrio Javillo
Isabela PR, 00662
Phone: (787) 632-5171
E-mail: http:pr.linkedin.com/in/Velazquezariel
www.arielvelazquez.com
ariel@midealervirtual.com
Ariel Velázquez
Objective
Born in an automotive business family that goes for more than forty five years, I have work in every area of the business and have been trained why it the best of the industry, traveling to the NADA from 1997 to today almost every year.
Experience
Industry Relations, Mi Dealer Virtual, Mayaguez PR – 2012-Present
Getting new clients, data analysis for the clients, training and necessity management. Starting with one client, we became the biggest inventory manager for the market and the premier website provider consultant for more than one hundred dealers and trainer for social media sales as industry consultant for sales data and analysis.
Operations Director, Velazquez Auto Group – Isabela PR – 1995-2012
In charge of service and sales departments for the Suzuki, Mitsubishi, Hyundai and Used Car Stores. The family business was sold in a multimillion dollar transaction to another group.
Education
Universidad Adventista de las Antillas- BS Computer Science, 2001

Google Analytics certified, Google Awards, F&I Manager and Sales Manager Certified with James Ziegler and Ziegler Supersystems, Puerto Rico Insurance Agent Certified, Steven Nicolson Service and Parts Manager Certified, Suzuki Junior Technician, Mitsubishi Senior Technician, Hyundai Senior Technician, Skills USA PR, Excel power user, Facebook Business, basic knowledge of all mayor DMS (ADP, ERA, Automate, ADAMS) basic knowledge of all mayor CRM systems (ADP, DealerSocket, Elead One) Fully bilingual (Spanish and English) SDAMCC, Red Cross Volunteer.

James Ziegler –President at Internet Battle Plan – (770) 851-2803

Jow Perez – CEO at Mi Dealer Virtual – (787) 370-6121

Manuel Laureano – Finance Director at Prestige Imports Audi/Lamborghini –
(787) 492-4000, (305) 206-8843

Ziegler Joins Compliance Summit Roster as Keynote Speaker

DALLAS — Organizers of the upcoming Compliance Summit announced that Jim Ziegler, president of Ziegler SuperSystems, will deliver the event’s keynote address. Compliance Summit will be held Sept. 11–12, 2017, at Dallas’ Gaylord Texan Resort & Convention Center, as part of Industry Summit.

In his first-ever Compliance Summit appearance, Ziegler will present “The Shape of Things to Come” at 9:05 a.m. on Monday, Sept. 11.

Read the whole announcement here on AutoDealerMonthly.

Sharpen Your Survival Skills

It was only a few months ago that every expert, analyst, automobile industry pundit and alleged researcher was predicting numbers as high as 20 million new-vehicle sales in 2018. What were these fools smoking? They can’t all live in Denver, can they?

The Trump election should have taught the world that you can’t trust polls and researchers to tell the truth — especially when they have a vested interest in the outcome and they trade in deliberately false pseudo-information.

“There simply aren’t enough customers in the pipeline. We buried them in 72- and 84-month loans with no down payments. They have no hope of getting out in this trade cycle or the next. We refinanced negative equity on three generations of trade-ins. Cheap used cars are going to totally kill new-car sales and the auctions.”

Well, enough of that. It’s here. The retail car business is crashing in spite of the soaring stock market. Sorry, Bill Clinton, but it’s not the economy, stupid. It’s saturation.

Read the whole article here on F&I and Showroom.