How is Carvana drawing investors with a losing proposition? The Alpha Dawg blames short sellers and the shortsighted.
As Mark Twain once said, “Never argue with stupid people. They will drag you down to their level and then beat you with experience.” In recent years, the retail car business has been invaded, infiltrated, and infested by armies of idiots, fools, and disreputable vendors, as well as a seedy assorted collection of outright criminals. The one thing they all seem to have in common is a cloak of self-righteousness. They market themselves as the defenders of consumers who have long been abused by evil car dealers.
The buzzwords, battle cry, and new-age mantra all promise a better car-buying experience. The plot below the surface has become increasingly transparent.
The master plan is to put you out of business. They are convinced they can do the entire transaction online and eliminate dealers — if only the laws were changed and assuming consumers will cooperate. Luckily, in at least one high-profile case, it ain’t gonna happen.
No Partner of Mine
I always crack up when companies that are working feverishly to steal your customers and resell your data refer to themselves as “dealer partners.” The same technology that some vendors claim proves “attribution” also leaves a trail of what they do with your data, including to whom it is sold.
Read the whole article here on AutoDealerMonthly.