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The following is a list of what is covered in the Retail Automobile Sales Person textbook. Haven't purchased the Ultimate Sales Professional Video? Get the book!

• Developing the mind of a Sales Professional
• Building a Sale
• Why you need to think like an entrepreneur and not an employee
• Knowing what to say…and when to say it
• Understand the car buyers Attitude
• Manage the relationship
• Knowledge breeds confidence
• Mastering your product & dealership story
• Selling cars
• Controlling the customer
• Affirmations
• How to select a vehicle
• How to conduct a $100,000 vehicle presentation

• Follow the steps to your success
• How to conduct a vehicle demonstration
• Start the deal at all the money!

• Negotiations: The art of persuasion
• Helpful closing phrases
• Does expectation equal reality?
• What is a sales funnel?

• More tips on negotiations
• Learn to negotiate from strength
• Expect the Money!
• When you need to react to the customer

• How the “Criss Cross” technique can increase your success in closing
• Prospecting in today’s market