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About The Dynamic
Marketing Conference:
The Dynamic
Marketing Conference is
a complete overview of automobile dealership advertising, marketing
and business growth strategies to take your dealership into the
millennium. The Dynamic Marketing Conference is a one day three-part
strategy designed by three industry experts to enhance your dealership
and make it more efficient by bringing together Marketing Strategies,
& Customer Relationship Management tools. Synergy is the key and The Dynamic Marketing Conference has
the solution.
James A. Ziegler, Larry Bruce, and Rob
Mudd have joined together to present the automobile industry with a
solid choice for learning how to integrate advertising
based on your dealership’s Unique Selling Proposition, &
database technology.
Ziegler Supersystems has a solid
reputation for growing dealerships to outrageous numbers for both
sales and profits. Jim Ziegler will discuss how Ziegler Supersystems
positions dealerships to take the market away from the competition
using CRM techniques. James A. Ziegler, CSP shares his expertise on
what it takes to grow a dealership to its ultimate potential through
the dynamic balance of the marketing and advertising mix. Jim will
also discuss the importance of integrating technology applications in
the marketing plan, and discuss what works and does not work in the
automotive industry.
Larry Bruce, CEO of AIMData Corporation
discusses Customer Relationship Management strategies designed to
effectively build and administer a database management solution
designed specifically for the automobile dealership. Larry will
introduce AIMData’s CRM tool and how it presents timely & accurate
customer information, sales force automation as well as tools to
measure the sales effort. AIMData’s solution does not replace your
staff, but complements your sales force by keeping them up to date
with the all important aspect of customer interaction. AIMData’s CRM
solution enhances your customer relationships while maximizing your
technology.
Rob Mudd, from the
Mudd Group will discuss media advertising strategies that work. Rob
puts his automotive knowledge to work in the field as he spearheads
The Mudd Group’s new business efforts as well as holding the senior
vice president chair. Rob has worked with over 800 dealers nationwide
in his thirteen years in management at The Mudd Group. Rob Mudd
will explain how to maximize your advertising dollar by choosing the
right medium and dominate it. Rob will discuss how you can track your
advertising efforts as well as discuss the five elements of effective
advertising. Rob will also discuss the importance of making your
store stand out by explaining the importance of having a Unique
Selling Proposition. Working with hundreds of the biggest, most
profitable dealer groups in the country, Mudd has a solid reputation
for lasting results.
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