Automobile Dealership Success Plan

 

Sales Manager Training - F&I, Menu Training - Automobile Dealership Consulting - Dealership Support

 

 

 

Contact a Representative Today!

800.726.0510

   

Jim Ziegler - Dealer Magazine Articles

 

 

Sixteen Looking at a Jack

 

Five strangers were sitting around the twenty-five dollar table. It was three in the morning and most of the tourists had already gone up to their rooms for the night. We were starting a new shoe and the dealer offered the Asian lady sitting at the number-four position to my right the opportunity to cut the cards.

I had been sitting here at the very last position on the table for about four hours. Watching the piles of chips stacked in front of me going up and down. I estimated I was probably up about fifteen hundred dollars. It was getting late and I was getting tired and this was going nowhere. It wasn’t even fun anymore. I usually do a little better than this when I’m winning. After all, Blackjack is the only game in the casino where the player has a slight mathematical edge over the house…but that’s only if the player has the skill and the discipline to play an absolutely mathematically perfect game. Remember, the dealer always plays a consistently perfect game but the player has the option to deviate.

 

I was ready to call it quits for the night. What the heck! This was the casino’s money I was playing with right? At that moment, I knew exactly what I was going to do. My heart was already racing. I’d done this before. Adrenaline was pumping so hard my temples were pulsating with each heartbeat.   

 

Even the bleary-eyed old man sitting at the number-two position sat up and whistled when I piled up the chips on the spot in front of me. He had been drinking heavily and playing in a coma for about the last two hours. He was awake now. The entire fifteen hundred was stacked on the spot plus another seven hundred of my own money. We’re looking at a twenty-two hundred dollar bet riding on one hand. The dealer waved to the pit boss and called out… “Black in Action!” (Black chips are one hundred dollars each) 

Player’s card up, my first card was a queen. Dealer’s card was still down. The second card was coming around now. The Asian lady got a blackjack. She shows no emotion. They’re all watching my hand. My second card is a six. The dealer flips up a Jack with one card still down. I am holding sixteen looking at a Jack.   

 

This is the worst possible mathematical scenario a Blackjack player can face. The odds are overwhelmingly against you. You are probably going to lose no matter what you do. If you take another card, the odds are you are going to bust. If you stay at sixteen, chances are the dealer has a ten-card underneath, making twenty, or she will draw into at least a seventeen. Even so, the math says you have a greater statistical chance of winning if you take a card than if you stay at sixteen. Odds are you’ll lose either way but there’s a better chance of winning if you draw a card. My hand was trembling as I signaled the dealer to deal me another card.   

 

Those of you who have followed my columns, in this magazine, and in the magazine I wrote for previously, couldn’t deny the accuracy with which I have predicted industry trends and events for nearly twenty years. There’s no magic here. Like Blackjack, it’s all mathematics.   

 

In the book “Think and Grow Rich” by Napoleon Hill, he writes about an interview he had with Thomas Edison. The fact Edison had invented literally thousands of light bulbs that didn’t work was the main reason he was finally successful. Edison theorized he had tried every possible thing that didn’t work. Success was all that left.   

 

The only reason I have been able to call it so accurately is because I am acutely aware of everything that doesn’t work. You might want to call it experience.    

 

Remember when AutoNation came thundering into the market circa 1995? At the time, I went on record saying their alleged goofy business plan was flawed, based on false paradigm. Of course, as usual, I was maligned and ridiculed. Editorials in the trade “weaklies” praised Wayne Huizenga as if he was Moses leading us out of the wilderness into the Promised Land. My 1996 prediction that AutoNation Used Car Superstores would crash and burn within three years missed the mark by less than three months. Suddenly, when the wheels came off of the AutoNation Wall Street Fiasco back in December of 1999, I was being interviewed and quoted by 29 daily newspapers, USA Today, Bloomberg Magazine and the Dow Jones Newswire.    

 

Of course, I am still disappointed to see CarMax still operating. My son, Zachary, and I have been patiently looking forward to the day those lots will become big outdoor skateboard emporiums. In my opinion, all CarMax has succeeded in doing so far is to dragging Circuit City down. CarMax stock value increased nearly 35% over the last twelve months climbing up to astounding dizzying heights approaching somewhere slightly above four dollars a share.

I recently went on record…again. This time, in June 2000, I predicted AutoNation would disintegrate and go “poof” over the next two years and sell off their holdings piecemeal back to the original dealers and to new owners, maybe even to the factories. At just slightly above five dollars a share, AutoNation stock is still in the toilet with God’s hand hovering above the handle. I predict, sooner than later, we’ll hear the big flushing sound. 

After his definitive contributions to the current state of affairs at Mercedes, Michael Jackson landed a dream job with AutoNation. The corporation was already screwed up so Jackson went in with a head start. Michael Jackson has successfully dismantled the last remnants of the original flawed Huizenga business model and replaced it with what appears to be no visible semblance of a viable plan.  Even the AutoNation highway sign logo has disappeared. The good news is AutoNation is rated as one of the top Internet retailers of automobiles in the world. The bad news is, as it appears to me, they’re losing their ass at an accelerating rate, which is diametrically compounded by volume. Remember, they’ve just renamed all of the AutoNation dealerships in South Florida with the Maroone nameplate. I wonder if anyone is putting themselves in position to own those stores when the walls come tumbling down. Now, I am not meaning to imply the rats are lining up as they prepare to evacuate a sinking ship, but something does seem a little strange here.  

 

And the dominoes begin to fall…suddenly I am hearing reports that AutoNation dealerships are being sold back to the original owners and there are more negotiations underway. Look for dealerships in Texas and Southern California to be sold back to original dealers and third parties. By now we are all aware that Steve Kalafer and Byron Brisby just re-acquired ten AutoNation locations operating twenty-two franchises in New Jersey.   

 

When Alex Trotman at Ford announced a five and one-half billion dollar cost cutting initiative back in the mid nineties, I was all over it before anyone else even mentioned it. At the time, I repeatedly predicted the pressure on suppliers was going to result in substandard quality parts and assemblies. It never occurred to me they were also putting pricing pressure on tire suppliers. Now the story comes out indicating that Goodyear, the original standard equipment tire for Explorer, may have opted to allow Firestone to pick up the contract rather than compromise their standards.   

 

When “Jac the Knife” popped onto the scene with even more aggressive cost-cutting schemes, short-term profits soared. The board members at Ford were applauding Nasser’s cost cutting initiatives aimed at increasing share value of Ford stock. Well big guys (gals)… “I bet yer chokin’ on your cigars now, huh fellas” ... Jac the Hero appears to be “Jac the Zero”.    

 

Predictably, Ford product quality is now sinking to record lows in the annuls of automotive history. Current top executives are pioneers setting new standards for which they will forever be remembered. Just think Ford products were the pride of the industry just a few short years ago. The speed and precision with which these executives have dragged this great company down rivals the intellectual capacity of the character portrayed by Jerome Horowitz. Even as I write these words, they are recalling another 351,000 Focuses, some of them for two, possibly three recall actions each…and the hits just keep on comin’. Can you say Ford Escape?   

 

Evidentially, the Firestone tire scandal is being partially laid squarely on Ford’s doorstep. There seems to be a proliferation of “smoking gun” evidence surfacing implicating Ford. Now we’ve also got something like 20,000 Windstars, Crown Victorias and Grand Marquis’ sitting in storage at a plant in Canada because of a defective module that could spontaneously activate the airbags…this is on top of the 22,000 they just recalled because side airbags were going off on the assembly lines.    

 

Henry Wallace, Ford’s Chief Financial Officer, was quoted in the national press as having said that in light of the fact that Ford has spent  $500 million handling the tire recall that they will miss their $ 1 billion cost-cutting target for 2000. These are supposed to be educated, intelligent people. What in the Hell do they suppose it was that got them into this mess in the first place? Is this any time to be lamenting about missing your stinking cost-cutting goals when customers are dying in your cars? Now (drum roll) Ford is demanding that its suppliers increase cost cutting targets an additional 50% above 2000 levels. We’re talking about as much as 9% reduction for some key suppliers. Prediction, Ford Quality and profits will continue to deteriorate under the cost-cutting surgeon’s knife.   

 

The headline read, “AutoByTel looks for cash”.  According to the story I read, AutoByTel hired Lehman Brothers to approach investors in an attempt to raise much needed cash. Is this supposed to come as some kind of a surprise? We’re looking at a stock price slightly above $5.00 a share. (In the toilet) The only profit AutoByTel ever made was the money their investors poured down this apparently bottomless rat hole when they bought AutoByTel stock for as much as $20 a share less than a year ago. Now comes General Motors making noises about teaming up with AutoByTel, or some other buying service, to launch their new dealer-partnered online buying service. General Motors and AutoByTel, now there’s a marriage with a track record for intelligent management. Have you ever seen the GM BuyPower website?  

Of course GM is also rumored to be considering teaming up with AutoWeb.com, Inc. as an alternative. AutoWeb.com is a bargain at slightly above $2.00 a share, down from $14 a share less than a year ago. 

When are these people going to get it? The Internet is a major non-event accounting for less than three or four per cent of total retail sales. Even Priceline is struggling and gasping for air. CarOrder.com proved to be a $100 million black hole before their Internet presence went poof.    

 

Still, we are seeing major players like Honda pressuring their dealers to buy over-priced (my opinion) “cookie cutter” look-a-like Cobalt Websites. I’ve heard many stories from dealers about their quality of service. (Send me your favorite Cobalt customer service story) The factories are shoving the Internet down the dealers’ and the consumers’ throats. The race to get there is absurd when you stop and realize there’s nothing there when you arrive.    

 

I see where CarBiz.com, another (yawn) Internet software company saw its losses explode from $468 thousand in the second quarter of 99 to more than $2.8 million in the second quarter of 2000.  The reason for the increased loss should be obvious; they expanded their dealer base from 800 to 5000.  Of course, why didn’t I think of that? All of that increased business should logically, exponentially and geometrically accelerate the losses of any Internet tech company. In other words, as with all of these tech companies, the more they sell, the more they will lose, compounded by the variable absurdity of their asinine business model.  

 

Three years ago I quipped that Ford and General Motors were about to discover that those emerging markets in Asia and South America were going to turn out to be “Submerging Markets.” Well guess what sports fans…General Motors just announced a $20 million dollar seatbelt recall in Brazil as well as settling fatality-related lawsuits with families for an additional amount.

 

Considering the fact GM’s European operations just took a third quarter hit for more than $181 million, and considering they’re getting their butts handed to them in Asia and South America as well; You might think they’d concentrate on bringing it all back home. At least North American operations profited nearly $60 million for the same quarter.  

 

Back in April I stated the observation that Daimler-Chrysler was entering what I called “The Age of Constipation”. Predictably, those wacky Germans didn’t let me down. Just for starters, DCX showed a third quarter loss of $528 million.

Of course Jim Holden, president and CEO of Chrysler, is working feverishly at cost-cutting measures designed to whack  $2 billion from the operating budget.  It occurred to me we might give him the nickname “Jim the Knife” but that might unfairly imply he was stupid, arrogant or incompetent. Besides, an executive with another manufacturer who is more eminently more qualified already holds a similar title.    

 

I am taking this thing personally. Let’s not forget, Chrysler Corporation was already on a roll when Bob Eaton came flitting in from left field after leaving General Motors. From day one Eaton missed very few photo opportunities. Of course, we all know it was Lee Iacocca and a handful of dedicated executives who actually were responsible for pulling Chrysler out of the fire and laying the foundations. Eaton had no emotional investment in the history of the company. I believe it was all about the money.   

 

Then in April of 1995 when Kirk Kerkorian and Iacocca tried to take the company private, Bob Eaton apparently, single-handedly, forged a deal with the devil and sold one of the Crown Jewels of American Industry to a foreign corporation.

In the book, “Taken for a Ride: How Daimler-Benz Drove off with Chrysler”
by Bill Vlasic and Bradley A. Stertz, the authors portray Bob Eaton meekly assuming the role of a cowering wimp dealing with the predatory, electric personality of Daimler's Jürgen Schrempp. Billed as a Merger of Equals, the book describes how Schrempp and the Germans called the shots as Eaton and Stallkamp cringed.   

 

As we watched Lutz, Stallkamp, and Eaton ride off into the sunset...and now, we see the legendary design and product development genius, Tom Gale, retiring…Schrempp and company appear to be scratching their heads wondering what the Hell is going on here. These erstwhile Aryan juggernauts suddenly seem to resemble the comic bumbling character stereotypes from old “Hogan’s Heroes” reruns. You can almost hear Schultz saying… “Nothing! I see nothing.”   

 

It’s a Hell of a time to discover that you have great engineering but no marketing plan and no imagination. Their answer is to cancel and delay the production of the great future product they had in the pipeline.  Reportedly, they are dropping the full-size Dodge SUV that would have competed heads-up with the Ford Expedition. Of course, if Jeeps weren’t selling, (which they aren’t) would it make sense to stick with stale dated product lineup or would you charge ahead and introduce the new, bigger Jeep grand Cherokee? Rumor has it the Hemi C Convertible has also been scratched.  

In a recent report, Daimler-Chrysler was rated the worst performing car manufacturer worldwide on the stock market…not one of the worst…the absolute, undisputed very worst.    

 

Guess what…I predict we will see Daimler-Chrysler achieving even lower levels of shareholder equity as their current non-business plan drags them deeper into the toilet. Their cost-cutting efforts will have the same net effect on quality that Ford is experiencing.   

 

Daimler Chrysler share value has fallen 33% in the previous twelve months according to an audited report by AutomotiveNews/PricewaterhouseCoopers Total Shareholder Return Index. Even rival BMW showed an increase in shareholder value of nearly 20% during the same period. Incredibly, Volkswagen was up nearly 21% in the third quarter alone.  

 

P.S. Don’t be cheering so loudly for VW quite yet. They have a documented historical track record for screwing things up when the goal appears to be in sight. Their boutique-dealership concept is a miscalculation.  

Whack! The card made a snapping sound as the she turned it up. The dealer dealt me a three…I’m now holding nineteen looking at a Jack. Even though the air conditioning in the casino was blowing hard and cold, the armpits of my shirt were soaked with sweat. I sipped at my cognac and waved to the dealer… “I’ll stand on nineteen.”  

 

The dealer turned over her down card…  

 

More Food For Thought

 

Did he really say that? Harold Wells, Chairman of the NADA, said that he doesn’t think Ford will change. Wells told the press that Ford thinks its dealers are obligated to become Blue Oval Certified and that’s the way they plan to leave it.  

 

It’s what he didn’t say that bothers me. I sort of get the impression that your NADA is sort of sitting this one out. Wells’ statements gave me the impression that it's all over and that we lost.   

 

Blue Oval Certification is thinly disguised two-tiered pricing and should be illegal in every state. That’s my opinion on this issue. Who’s representing the dealers’ interests here? If the NADA is going to lie down, then it is up to the state associations to take it to the legislatures. Ford is putting up a publicity campaign trying to convince lawmakers and dealers associations that most Ford Dealers really love Blue Oval certification and favor it. I have to see what I feel is reliable research to the contrary. Are you going to allow Ford to sell the state associations bogus mis-information without your voice being heard? This is about Factory control, and ultimately, about selected extermination of undesirable dealerships and the rewarding of favored dealers. This is about price-fixing and the public will ultimately get screwed as well.  I believe Blue Oval Certification is about redistribution of the wealth and breaking covenants made to honest, hard-working dealers and their families. If you lie down and let it happen because they threw you a bone, then you deserve everything that’s about to happen. Get on the phone with your state association and let them hear you. Whether you are a Ford Dealer or not this concerns your future…and, by the way…you might want to drop a call into your national organization. There just might be a few things you’d like to say to them.

 

 

 

To speak with us about this topic

or any other, give us a call today!

800.726.0510

 

As always: Free Dealer Support

 

 -






-


 
This Man Means Business!®

Professional Automobile Dealer Consultants

Created by Ziegler SuperSystems, Inc®

Ziegler SuperSystems.com - 3950 Shackleford Road - Suite 100 - Duluth, GA 30096 - 800.726.0510 - 770.921.4440 - Fax 770.921.6323

Privacy Info