Sales Manager Forum

The need for Sales Manager Training:

Of all the positions in the front-end operation of the modern retail automobile dealership, the sales manager's roll is the most crucial to the success of failure of the dealership.

Without the sale of an automobile nothing else would happen. There would not be any cars to finance or repair. There would not be any customers to follow-up or any paperwork to process. Every job in the dealership, including the dealer, depends on the ability of the sales manager and the efforts of his/her department.

More than ever, the sales manager in a retail automobile dealership has to be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet.

In truth, the better sales managers are the coaches who send in the plays to the sales people who are on the front lines. It takes planning and organization as well as discipline to build this unified team.

This is where "Da' Man's" real world knowledge and experience is a necessity! Jim Ziegler, through the use of word tracts and real world examples will train your Sales Managers to take control of the selling process by emphasizing the importance of their position as it relates to the automobile dealership!

Visit our Seminar Calendar for more information!

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F&I Mastermind

The best F&I managers from around the country share their best practices and ideas.

Jim Ziegler, (Da' Man), returns with the ALL NEW, COMPLETELY RE-WRITTEN NEW MILLENNIUM F&I seminar!

Regardless of your experience level, you will learn more from this two-day program than from all of your cumulative in-dealership experience and in all of  the combined F&I classes that you have ever attended.

This seminar is...

• Up-to-date with all current legal and compliancy issues

• The Ultimate completely re-written definitive F&I Textbook

• Highly interactive

• All new seminar format

• All new modern menu word tracts

• Presentation techniques for maximum PVR and maximum product penetration

• The "nuts-and-bolts" of operating an effective business office

Visit our Seminar Calendar for more information!

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The Ultimate Professional - Video Series

Expert instruction on how to build a sale! From laying the solid foundation, building the framework and taking it all the way to the finish. This workshop will improve your ability to overcome common objections, create urgency within your customers and easily obtain higher profitability. This seminar is a must for personnel involved in the selling process. The Ultimate Professional video series is a comprehensive, success-proven road map to a successful sales career in the retail automobile industry.

What you will learn:

1. Interpersonal Skills

- Good communicators are always good listeners. Success in sales is directly proportional to a person's ability to effectively communicate with customers. The relationship with the customer is more important than any procedure or negotiation techniques. Structuring a sale is a series of events.

2. Negotiation Skills

- To be effective at negotiation, it is important that we realize that full price is a fair price. It is our role...it is our mission during the negotiation to make a reasonable profit as well as delivering the automobile.

3. Product Knowledge

- We will discuss proper product presentation and ways to educate yourself about the products you sell.

4. Time Management

- Planning you day, week, month, year! Don't waste time socializing with Certified Non-Buyers!

5. Duties, Procedures, and Paperwork associated with your profession.

6. Sales Process. Commonly referred to as The Road to The Sale.

- The Road to The Sale is a synergistic system. In  dealership, The Road to The Sale should be the law! Every step must be performed completely before we take the customer to the next step.

- Why is "Expertise" a dangerous thing?

7. Prospecting, Customer Tracking & Follow-Up Skills

The Ultimate Professional training series is designed to help you become a top quality, automobile sales professional.

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Battle Plan^TM

It's a War Out There!

In today's fiercely competitive retail environment every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership, while at the same time, producing maximized profitability.

This is the Battle Plan™.

With the assumption that automobile sales are fluctuating wildly in an erratic and unpredictable market, it is our purpose here to examine every existing profit center in the dealership.

We are committed to seeking out every area where we might potentially be leaving money on the table. We are committed to improving profits and sales in every area.

In addition to recreating, restructuring and maximizing existing profit centers, we will examine and consider the possibility of creating new profit centers and installing them into our operation immediately.

You need to enter into this conference with an open mind, with a burning desire, and with the personal dynamic and the intensity to make something positive happen as a result of what we discuss here today. In other words...We are ready to Rock N' Roll!

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