Sales and Marketing Training for Automotive Professionals

For 42 Years Jim Ziegler has been a Nationally Recognized Industry Writer, Magazine Columnist, Professional Speaker and Super Performer

Worked with over 15,000 Dealerships
Top TEN Speaker at 17 National Conventions
Dealers Choice DIAMOND AWARD WINNER for Sales and Management Training

Get in touch

Are you ready to be the best you can be?

Learn the Secrets of Jim Ziegler and watch your Sales numbers soar!

Success is a conscious, top of the mind thought process… a decision that YOU make.

Factory executives seek his advice on marketing trends and industry future forecasts. James A. Ziegler is a cut above; he is the author of the best-selling book “The Prosperity Equation, New Millennium Edition”, where he reveals his secrets of what it takes to be a success in the business world.

James Ziegler is often interviewed, featured in articles by him or about him, and quoted as an industry expert by Reuters, Automotive News, USA Today, Bloomberg News, Dow-Jones, Wards Dealer Business, F&I and Showroom magazine, Entrepreneur magazine and Success magazine, Newswire, Automotive Executive, RV Executive today, Auto Age, Auto Success, Atlanta Journal-Constitution, WSB television, BBC International Radio, Detroit News, and he’s appeared on CNN.

How can Jim ziegler help you?

Nobody has hands-on experience rivaling Jims’ accomplishments in the retail auto industry. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more than 100,000 Dealers, managers and factory executives have attended Jim’s automobile dealer management seminars.

What’s in it for you?

On site Training

Jim Ziegler will come to your dealership personally and train your Sales People and Managers. Our programs not only implement a high-profit sales process, but Ziegler will return quarterly to make sure you stay at peak efficiency.

Seminars

Jim conducts his own seminars, (Because he can). That’s why they call him “The Alpha Dawg”. Ziegler’s Sales Manager, F&I Manager, and Internet Seminars are the best in the business for immediate measurable results and increases.

 Training Material

Ziegler’s audio & video training sets provide proven sales and management training tools… as well as textbooks and training manuals you need to implement the high-profit, high volume, great CSI Ziegler SuperSystem.

Want to know what Jim Ziegler can do for you?

Here's What our SuperSystems clients say...

I have admired Jim for many years and followed his articles in all the automotive magazines. Later, I had the blessing of attending a training for managers and another for F&I managers. It was then, that we started a beautiful friendship. Jim and Debbie are the most loving, caring and beautiful people that I know.

 After the trainings we concur for many years, due to his active social media presence. Since I was fully at Puerto Rico I only got to experience his speeches at NADA convention each year.

 Now in my darkest days, after hurricanes Maria and Irma, my company got destroyed, I had no running water, no electricity, no internet, no phone service, getting gas was an adventure and lots was destroyed around me.

 But Jim didn't forget about his Puerto Rican friend and his family. Knowing I had three little boys he tried to contact me and after many days thru my sister in law on the mainland, he got news from me. Immediately, he sends an email and FaceBook post to get me a job and a place to live. In less than five minutes I had fifteen job opportunities.

I took one of the jobs, a six-figure salary, a brand-new house, a premium package minivan, a private plane was on the way to pick me up, school for the boys, health insurance, and I am the Internet director for a dealer group in TN. My family and I will be in debt and forever grateful to Jim all of our lives. He showed us love and his friendship in the toughest moment of our lives. This is why Jim and Debbie are so special in my life, I love them so much. Thanks.

Ariel Velazquez

Internet Director

"I have attended three of Jim Ziegler's Internet Battle Plans. I find them extremely valuable, and at every one I see dealers learn what works and what doesn't in modern dealerships only from the best in the business. I recommend JIm's seminars to everyone! He and Debbie have great events for dealers."

-- Keith Shetterly,

owner of www.BullCutter.com

"Five years ago I was worn down and burnt out after an unsuccessful attempt in helping a friend open a used car lot and customization shop. I was trying to find anything out there to help re-motivate myself and get back the fire I had always had for the car business. I was lucky enough to stumble across Jims video “How to Work a Car Deal” on YouTube and watched it over and over and over until I was able to recite it to myself verbatim. Over the next year I scoured the internet to find as much of Jims content as I possibly could because something about the way he delivered his presentations just resonated with me. After finding as much free content as I could I decided it was time to finally get myself to one of Jims Internet Battle Plan conferences – I called the number I found on Jims website to get myself registered and to my surprise, Jims enthusiastic voice was the one on the other end!
I made my way to Tampa, Florida to attend the event, and was shocked by the way that Jim and Miss Debbie were so inviting and accommodating to not only myself but to EVERY SINGLE GUEST in attendance. The event was not only high energy and extremely rich in content; it was also first class across the board. Now, many years and multiple events later (including multiple IBP events and Jims one of a kind Samurai F&I seminar) Jim has become someone I consider a mentor, and more importantly a friend. With the guidance and knowledge I’ve learned from Jim, his events, and the people that also love him so much – I’m happier and more successful in the car business than I ever was before stumbling across that video 5 years ago. I often tell Jim in private and public, that he saved my career and I’m not sure I would have made it through my difficulties without his guidance and eagerness to share his knowledge. I will be forever grateful to Jim and Miss Debbie for as long as I’m kicking around this wonderful business.
Thank you Jim, you truly changed my life and trajectory of my career."

Patrick O’Brien

Internet Sales Director Eddys Everything, Wichita KS

A lot of times, when you go to automotive conventions, the person you see online is DIFFERENT from the person that you see Live. You are not like that; what you see is what you get.

I (and many others) can appreciate how genuine you are.

Personally, I have learned a lot from by:

-Attending your sales seminar
-Being in your FaceBook group
-Watching your videos
-Attending your sales conferences

There are a lot of “gurus” out there in the automotive space, but you are one of the few that I trust because you have lived it.

Appreciate all that you do!

Charles Cannon

New Car Sales Director BMW of West Houston

I was fortunate to work with Jim during my tenure as an editor at Digital Dealer Magazine. I came to know Jim for his integrity, passion for the car business, and his direct “tell it like he sees it” perspective. His approach was always from the viewpoint of the auto dealer, and when he saw controversial practices from the OEMs, he called them on it and drew attention to their questionable business practices. I also attended some of his sessions at the NADA Conventions and his Internet Battle Plans. These events shared actionable insights to improve sales, gross profits, and insure that customers left the dealership happy. Like many of my peers we are glad a person like Jim is part of our industry.

Mark Dubis

Owner- The Dubis Group Former Editor Digital Dealer Magazine Former Managing Editor of Dealer Magazine

The stories are endless about Jim and Debbie Ziegler! They came out to my personal residence in New Jersey and met my family and my wife, Carolyn's, family as well!

I have attended approximately 10 of Jim's seminars and everyone of them was delivered with inspiration, consistency, and absolute perfection!

Approximately 100 of my people were trained by Jim in Atlanta and up here in New Jersey! I and all my people use Jim's word tracks successfully to this day! There are no better ways to get referrals then "Who amongst your family and friends is next in line to purchase a vehicle! We have sold hundreds of cars with that incredibly successful line! Also, "You said your trade in was a SEVEN! ". The list of successful word tracks and motivational and inspirational quotes are life changers! Not only business changing, life-changing!

Thank you, Jim and Debbie! Your true friendship will never be forgotten!

Mike Daniels

Dealer principal Jack Daniels Dealerships Upper Saddle River, New Jersey

Jim Ziegler has helped more people be successful in the automobile business than anybody.
Our personnel have attended Jim and Debbie’s workshops/ seminars and learned more practical knowledge than any factory training could ever give.

Jim’s insight into the car business is always spot on to what is going on in the field, and is always on the cutting edge of the latest sales technology.

I always look forward to reading Jim’s dealer columns in the magazines, as he is the best unbiased critic of all the manufacturers !

If Jim and Debbie Ziegler cannot help you succeed in this business, you are probably in the wrong business!

Keith Millard

Mike Perry Chrysler Dodge Jeep Ram Nacogdoches,Texas

It was a very tough time for me, I quit my position to start my own company, an internet startup.
Well, I tried hard but failed and spent all my savings and borrowed all I could.

I tried but could not get
a good position in the town I lived in.

Well, one call to Jim and he gave me a name of a Dealer that needed my help. Not just a name, but also permission to use his name.

One call, a fly down and the job was mine, at a very low point in life, with a phone call Jim,
gave me a chance again in this wonderful business.

Dave Rikess

Internet Director Waconia Dodge Waconia, Minnesota

I have known Jim Ziegler for many years and find him to always be informed on anything auto. He is truly an advocate for dealers. I cannot ever recall Jim taking anything but the side of dealers. No matter what the issue from OEM programs to CFPB, Jim is a voice that presents a dealer's point of view. He is never afraid to criticize abuse in any form. Not having a hidden agenda like many pundits makes him different from the pack.

He is insightful in his suggestions to improve all facets of the dealership and Jim possesses great technology skills. Age means little in this arena, but experience is a difference maker. Jim has remained a leader in the Industry because he gets involved no matter the issue. His listening skills are also refreshing.

There are very few individuals in this industry that have been helping dealers over 4 decades, Jim is unique and anyone willing to listen will learn.

Stu Zalud

Regional Manager, JD Power The Power Dealer(PIN), Dealer of Excellence, Valuation Services 30870 Russell Ranch Road Westlake Village, CA 91362

I was just this guy with a young company and a great idea.

I reached out to see about speaking at Jim's Internet Battle Plan. He was open and not only open but encouraging. Whether my company succeeded or not, the concept was one that was important to dealers. We needed to make internet leads more friendly to consumers.

Jim not only helped with feedback on my presentation, he helped us get in front of dealers. We added value to those dealers and we paid it forward with some additional cocktail events at some of his Internet Battle Plans. It was all worth it.

Jim and Debbie have been great advisers, they have been great friends. We used to live in the same area and had lunch together...which was always fun. Now they have moved a little further south. I miss them now - they are not dead...I don't know if Jim will ever be dead 🙂 . I just miss the close connection which I really value.

Jim and Debbie are trusted friends for life. If anyone has the opportunity to just get one sentence of advice from Jim, jump on it...it will pay unbelievably.

Myril Shaw

COO First Approval Source

When I met Jim Ziegler the bigger-than-life persona was my first impression. When I sat next to him at a banquet, though, the I’ll-help-you-any-way-I-can person was front and center. Jim is generous with his ideas and genuinely wants each person he touches to succeed. Thanks, Jim, for your back-of-the-napkin ideas and your unwavering support

Linda Keith CPA

As a veteran car professional for many years; I can absolutely and wholeheartedly recommend Jim and Debbie and the Ziegler SuperSystem.
Jim’s training and techniques have taken me from and average car guy to delivering an average of 41 cars per month in a 100-car store.
When I went to F&I and followed Jim’s lead I lead my dept every month for years! To where I am now, General Manager.

Thanks Dawg & Debbie for everything.
Andespecially thanks for all the workbooks and videos you’ve published over the years!

Doug Hillyard

GM at Blaise Alexander Ford Mansfield, Pennsylvania

“Jim and Debbie put on one of the best educational conference series – The Internet Battle Plan – in the auto industry. As a multi- time speaker and sponsor, we’ve seen first hand the time and dedication they’ve put into giving back and paying it forward to future generations. They stay current on the latest digital advertising trends and have a tremendous passion for helping others grow and develop as industry professionals.”

Udo F. Misch and Keith Borkowski

Co-Founders, PUK Digital

I met Jim Ziegler in 2005 when he came to our Dealership to train on his Supersystem. It was the first I had ever experienced and I fell in love with his training, it gave me the ability to track and measure my effort and loaded my lips and soon lined my pockets too.

In 2007 I went to a Staffed Event and carried around his manual like a sales Bible. It helped me to stay on track and use the road to the sale to be efficient.

In 2011 I attended his Management course and Internet Battle Plan, which I highly recommend. But it all stems from the SuperSystem, “It’s not a way to sell cars, It’s the way.” -Ziegler . 

Jason Grace

Grace & Co Staffed Events

Want to know what Jim Ziegler can do for you?

7 + 12 =

Ziegler Super Systems

3034 Wotring Way
The Villages, Florida

+1 352-775-2174

Zieglerss@aol.com

Get the Latest News!

X